NaturEra Press:

June 22, 2010, 12:30pm


SUGAR CRUSH DIABETES DIETARY SUPPLEMENT CLINICAL RESEARCH RESULTS RELEASED FOR THE FIRST TIME AT 70TH ANNUAL AMERICAN DIABETES ASSOCIATION CONFERENCE


ADA accepted clinical study for publication at 70th Scientific Sessions*.

Clinical study shows breakthrough diabetes supplements produce dramatic results in just 10 days!


Orlando, FL—June, 2010—NaturEra, (www.NaturEra.com) a dietary supplements emerging leader, today announced the release of its full clinical research study at the ADA 70th Annual Society meeting, showing that its Sugar Crush and Sugar Crush Daily formulas used in combination lower and help maintain healthy blood sugar levels for people with diabetes as well as lowering cholesterol and triglyceride levels. The study shows that the two Sugar Crush supplements produce dramatic results for diabetics within the first 10 days of use. The clinical research abstract was accepted by the ADA for publication and the detailed results of the study were released at the 70th ADA Conference that brings together some of the world’s leaders in diabetes research, reporting and activism.


For the nation’s 25 million Type 2 diabetics, and an estimated 57 million pre-diabetics, achieving healthy blood sugar levels and maintaining them is a daily battle. NaturEra’s Sugar Crush products have been designed to be a preventative measure for at-risk patients and its claims are supported by clinical research conducted in Israel and Russia. Both studies are now available in their entirety at www.NaturEra.com ”The clinical studies confirm that when using both Sugar Crush & Sugar Crush Daily together, type 2 diabetics see dramatic results within 10 days in helping them maintain healthy blood sugar levels. *” said Dr. Mishel Weshler, a co-author of the Israeli study and a diabetic implant specialist at Weshler & Weshler Clinic in Nazareth Illit, Israel. “We are truly excited to now have this information readily available in detail with the announcement at this prestigious conference.”


“We know that there is a great need for these critical products that are 100 percent all natural, 98 percent organic and completely effective in the US market,” said Oren Cohen, NaturEra’s CEO. “While these products are new to the US they have been in use for more than three years in markets around the globe. We are proud to be able to release our findings in full at the ADA Conference knowing that only about 10 percent of the thousands of studies submitted to the organization are selected for review and consideration.”


Sugar Crush and Sugar Crush Daily were developed by researchers in Israel and are comprised of unique and proprietary blends of herbals/botanicals known for their medicinal value. By combining the art of blending these herbal ingredients with today’s science and technology, NaturEra has created one-of-a-kind products that are clinically proven to help maintain healthy blood sugar levels*. The products are convenient to take as NaturEra recommends consuming 2.5ml of each with a 6 oz. glass of water at particular times of the day, primarily before meals and at bedtime. For best results, the two products should be used in conjunction with one another.


Sugar Crush and Sugar Crush Daily, because they are imported, are more carefully scrutinized than other dietary supplements produced domestically. All NaturEra products are produced to the highest standards and have received a “Free of Sale Certificate” from the Ministry of Health from the country of origin, further indicating they are safe for use. The “Free of Sale Certificate” indicates that a product has been in use without report of interactions with medicines or side effects. A complete listing of Sugar Crush’s ingredients is listed on the web site at www.NaturEra.com. Being from Israel, the products are also certified as Kosher.

Sugar Crush and Sugar Crush Daily are initially available at the www.BuySugarCrush.com web site where consumers can view additional information about each product. The two products come nicely packaged in bottles that are measured to last approximately one month with complete usage instructions included.



Note: The American Diabetes Association (ADA) is not affiliated with NaturEra nor does ADA endorse NaturEra’s products in any way whatsoever.


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March 23, 2010, 10:25am


American Diabetes Association (ADA) accepts Dietary Supplement Research abstract for publication at the ADA 70th Scientific Sessions*.


Boca Raton, FL, March 23, 2010 – NaturEra today announced that the American Diabetes Association (ADA) www.diabetes.org has accepted the Sugar Crush line Dietary Supplement Research abstract for publication at the 70th Annual Scientific Sessions in Orlando, FL June 25-29, 2010.


Approximately 2850 abstracts are submitted each year and less than 15% are accepted for publication based on the quality and significance of the research covering such topics as medicines and medical devices for diabetes. The abstract will sit permanently on the ADA 70th Scientific Sessions* website and will serve as a great educational and marketing tool for distribution of the Sugar Crush product line.


“The acceptance of the research for publication by the ADA at the 70th Scientific Sessions* is further credibility behind the research, “said NaturEra’s CEO Oren Cohen. “The purpose of the study was (a) to investigate our novel biologically active food supplement (Sugar Crush) in decreasing blood glucose level in type 2 diabetes mellitus and (b) to determine the impact of improved nutritional status in patients.”


The abstract will be published in the American Diabetes Association Diabetes Abstract Book. The Diabetes Abstract Book is published annually in conjunction with the American Diabetes Association Scientific Sessions. Articles include abstracts of all papers presented at the meeting, listings of the scientific programs, and profiles of award recipients.


The Diabetes Abstract Book is read by ADA Professional Section Members, non-member subscribers to Diabetes, and attendees of the Scientific Sessions, including physicians, medical researchers, epidemiologists, endocrinologists, psychologists, nurses, diabetes educators, and dietitians. The Diabetes Abstract Book is referred to numerous times throughout the year by ADA professional members and others. Many who are unable to attend ADA’s Scientific Sessions look forward to its publication each year, to help them stay abreast of new developments and trends.


Dr. Vinod Podechetti, MD, MS will be in attendance at the 70th Scientific Sessions* representing the research team at the 70th Annual Scientific Sessions in Orlando, FL in June 2010.


ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.


ABOUT RPP Inc.www.rppmed.com

Research Practice Partners, Inc is a global consulting company involved in strategic product development, regulatory support of innovative medical and surgical drugs & devices and clinical trial management. Pioneering technology as the foundation, RPP inc. focuses on regulatory and clinical research areas with a fervent interest in clinical outcomes. As a team experienced in health care and pharmaceutical industry, the group has shared professional expertise across the globe and continues to do so, one client at a time. Understanding and adapting novel technologies, the professional services include regulatory assistance, protocol development, conduct of clinical trials, grant writing and every stride of research practice. With no specialty borders, they have assisted companies and physicians achieve professional and corporate objectives with a balance of technical skills in medical sciences and rhetorical skills in language arts.


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February 17, 2010, 4:15pm


American Association of Diabetes Educators (AADE) accepted NaturEra Sugar Crush and Sugar Crush Daily first clinical results.


Boca Raton, FL, February 17, 2010 – NaturEra today announced that the American Association of Diabetes Educators (AADE) www.diabeteseducator.org has accepted the Sugar Crush line Dietary Supplement Research abstract for poster presentation at the 37th Annual Meeting in San Antonio, Texas August 4th, 2010.


AADE is the premier forum for state-of-the-art education and unmatched value of the biggest event for diabetes education and diabetes related health products. The abstract will be permanently hosted on the AADE archives after the annual meeting and will serve as a great educational and marketing tool for distribution of the Sugar Crush product line.


“This is further proof that the Sugar Crush product line works as a therapy helping diabetics to maintain healthier glucose levels”, said NaturEra’s CEO Oren Cohen. “The purpose of the study was (a) to investigate our novel biologically active food supplement (Sugar Crush) in decreasing blood glucose level in type 2 diabetes mellitus and (b) to determine the impact of improved nutritional status in patients.”


Both objectives have been met in this research study. The abstract will be published in the AADE Abstract Book, published annually in conjunction with the AADE annual meeting. Articles include abstracts of all papers presented at the meeting, listings of the scientific programs, and profiles of award recipients.


AADE offers a platform in diabetes education and a source for innovative product’s largest and most influential event. Convening and connecting the role for diabetes educators and diabetes healthcare professionals from all areas of the diabetes healthcare delivery system this event brings together thought leaders, administrators, caregivers and innovators.


ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.


ABOUT RPP Inc.www.rppmed.com

Research Practice Partners, Inc is a global consulting company involved in strategic product development, regulatory support of innovative medical and surgical drugs & devices and clinical trial management. Pioneering technology as the foundation, RPP inc. focuses on regulatory and clinical research areas with a fervent interest in clinical outcomes. As a team experienced in health care and pharmaceutical industry, the group has shared professional expertise across the globe and continues to do so, one client at a time. Understanding and adapting novel technologies, the professional services include regulatory assistance, protocol development, conduct of clinical trials, grant writing and every stride of research practice. With no specialty borders, they have assisted companies and physicians achieve professional and corporate objectives with a balance of technical skills in medical sciences and rhetorical skills in language arts.


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February 8, 2010, 10:45am


NaturEra announces “PlayOn”, a product line for sexual dysfunction in diabetics.


Boca Raton, FL, February 8, 2010 – NaturEra today announced a new product line, PlayOn, which addresses sexual dysfunction in diabetics.


"This new product line will serve a niche product which the diabetic community has been waiting for.” said Oren Cohen, CEO of NaturEra. "The market for products addressing sexual dysfunction is tremendous but no company has taken a focused strategy to create a product especially for diabetics, many of which cannot take medicines aimed at the general population”. The PlayOn product line has 4 products, “Playon D for Men,” “PlayOn D for Women” as well as 2 products for the general population called “PlayOn for Men” and “PlayOn for Women.”


ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.


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January 11, 2010, 10:30am


NaturEra announces partnership with Research Practice Partners, Inc.


Boca Raton, FL, January 11, 2010 – NaturEra today announced partnership with Research Practice Partners, Inc.


"This initiative is a welcome and important contribution to creating a scientific platform, understanding the role and efficacy of NaturEra's products” said Oren Cohen, CEO of NaturEra. "Partnerships between resource entities in research gives us the best chance of effectively addressing the R&D needs and meet demanding issues in the consumer market”. The partnership is formed to enhance research already completed by NaturEra's scientific staff and present current and potential findings to the professional audience and peer reviewed literature in the US.


ABOUT RPP INC. www.rppmed.com

Research Practice Partners, Inc is a global consulting company involved in strategic product development, regulatory support of innovative medical and surgical drugs & devices and clinical trial management. Pioneering technology as the foundation, RPP inc. focuses on regulatory and clinical research areas with a fervent interest in clinical outcomes. As a team experienced in health care and pharmaceutical industry, the group has shared professional expertise across the globe and continues to do so, one client at a time. Understanding and adapting novel technologies, the professional services include regulatory assistance, protocol development, conduct of clinical trials, grant writing and every stride of research practice. With no specialty borders, they have assisted companies and physicians achieve professional and corporate objectives with a balance of technical skills in medical sciences and rhetorical skills in language arts.



ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.


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December 22, 2009, 12:00pm


NaturEra’s President Uri Man on Live National TV discussing Healthcare Legislation


New York City, New York, December 22, 2009 – NaturEra today announced that its President of Business Development, Uri Man, has appeared as a guest on National Fox Business News. Uri is a regular guest on several national TV shows including Studio B with Sheppard Smith, America’s News HQ on Fox, Happy Hour on Fox News and Money for Breakfast on the Fox Business Network.


“Uri does a wonderful job giving perspective to the perplexing issues of healthcare reform,“ said NaturEra’s CEO Oren Cohen.




ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.


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December 15, 2009, 09:55am


NaturEra announces distribution partnership with Diabetic Supplies of America, Inc.


Boca Raton, FL, December 15, 2009 – NaturEra today announced distribution partnership with Diabetic Supplies of America.


"Diabetic Supplies of America provides a platform to deliver our products to their customer base located across the United States” said Oren Cohen, CEO of NaturEra. "Partnerships between direct to consumer entities gives us a great opportunity to effectively reach the consumer market”. The partnership is formed to distribute two NaturEra products, "Sugar Crush" and "Sugar Crush Daily." Sugar Crush is the world's first liquid, clinically tested, natural, dietary supplement which helps maintain healthy glucose levels. Diabetic Supplies of America will begin sales of "Sugar Crush" and "Sugar Crush Daily" in late December, 2009.


ABOUT DIABETIC SUPPLIES OF AMERICA, Inc. in business since 1994 www.diabeticsupplies.md
Diabetic Supplies of America stocks many major brand names of quality diabetic products, and offers these to the public. The company's primary goal is to provide an attractive alternative to the hassles of shopping at drugstores. Diabetic Supplies of America provides customers competitive prices, quick delivery, and most importantly, painless processing of insurance paperwork. To get in touch with American Diabetic Supplies of America call 1-800-555-2561 for immediate assistance, or email diabeticamerica@gmail.com to inquire.

ABOUT NATURERA

The founders of NaturEra were inspired to help people with diabetes get knowledge and access to therapeutic natural products. Each of the founders is especially dedicated to helping people with diabetes because of related family and friends who have suffered from diabetes complications. NaturEra delivers new, natural, clinically proven, health improvement products to the general population. NaturEra is committed to help people overcome medical problems and inform consumers regarding natural, effective alternatives to traditional medicine. NaturEra markets proven, clinically tested, natural products created by scientific researchers in Israel. NaturEra differentiates itself by marketing only clinically tested products put through robust clinical studies to determine efficacy. NaturEra products are completely natural, absorbed by the digestive system in liquid form.



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